Creating a Pitch Page

There are many different philosophies behind the pitch page. All with their own advantages, disadvantages, but most of it is just pure B.S. (Please pardon my french here).

Most pitch pages you will see are very, VERY long, and most people aren't going to read it because they've read many of them before. They know the drill: How much you will make, testimonials, own this car, live in this house, imagine...

Well while it's good to make people believe all their dreams will come true when purchasing your program (or a program you are trying to promote), most savvy individuals now a days will not fall for that. In my opinion, right now the program with the best pitch is 'The Rich Jerk'. (notice how I am not creating a link here; I do not encourage you to purchase his book, just study how he has created his pitch)

His pitch is kind of like "If you don't purchase my program, I don't care, because you are stupid if you don't". Kind of a rude approach, but according to ClickBank statistics, he is getting a high conversion rate.

I wouldn't recommend fully being as rude as 'The Rich Jerk', but you need to make a similar approach. Here are a few key pointers on creating your pitch page:

• Keep it Short; The more people read, the less interested they become
• Don't make outrageous promises
• Use the Lemming Princple (Put logos like "Google", "eBay", "PowerSeller")
• Try to provide real proof of payment (cheques, clickbank statements etc)
• Use to color green (it's almost subliminal)
• Make good use of SEO (Search Engine Optimization)

Take a look at this pitch page I created. I haven't actually written a program for this site yet; I have decided to just use it as an example for this blog.

http://www.ebaystorebuilder.com

Notice how I have put things like "As Seen on TV" (which isn't a lie; I have been interviewed on several television programs) These kinds of logos build trust with your potential customers.

You don't even need to write a program; Your pitch page can be for another product you are promoting.

You will most likely need some HTML experience to create a pitch page. If you don't, I would recommend using software like "Microsoft Front Page" or "Macromedia DreamWeaver" to create them, it's simple enough.

Until next time,

Barry Deen